Machine Learning Driven Customer Segmentation

The traditional approach to customer segmentation

Evvox understood the limitations of traditional approach in customer segmentation in the life insurance industry. As customer segmentation has been consider a major building block of portfolio management solution, it needed to be taken to a higher level, where customer segmentation is more targeted and personalized. In the traditional customer segmentation approach, sole reliance is only geared towards portfolio level data. This causes limitations in scope and deliver a narrow segment space which induces a bias towards variables that exist within the business domain.

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